Baby Gains makes EN-71 certified fitness toys for children aged 0–10, sold to parents directly and to gyms and studios in bulk.
A single Shopify store needed to serve two very different buyers, individual parents and B2B wholesale accounts, without either experience feeling like an afterthought.
Retail parents and wholesale gym buyers shop completely differently, different pricing, different order sizes, different information needs, but a second separate site wasn't worth the overhead.
We built a dedicated B2B ordering flow alongside the standard consumer storefront, with gym-specific catalog access and bulk pricing, kept on the one Shopify build the team already knows.
What changed for Baby Gains.
Outcomes describe qualitative improvements from this engagement. Specific performance figures are shared privately with prospective clients on request.