Hanson of Sonoma is known for handcrafted, flavoured organic vodka, a premium product that deserved a storefront to match.
Their off-the-shelf theme didn't reflect the brand's craft and quality, and checkout friction, especially on mobile, where most of their traffic lands, was quietly costing them sales.
A generic theme didn't communicate the craft behind the product, and the checkout added friction for mobile shoppers, the majority of their audience, with no room to tell the brand's story along the way.
We designed and built a fully custom Shopify theme around the brand's identity, then rebuilt checkout for a smoother mobile-first path to purchase, with the product story woven in rather than bolted on.
What changed for Hanson of Sonoma.
Outcomes describe qualitative improvements from this engagement. Specific performance figures are shared privately with prospective clients on request.