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DigitalCraft AgencyDigitalCraft Agency
Work/Matchaflix
Food & Beverage · D2C

Matchaflix, built to retain.

How we built a Shopify subscription experience and custom UI/UX for a premium organic matcha and tea brand.

matchaflix.com
Matchaflix storefront hero
Subscription
first design
Client
Matchaflix
Industry
Food & Beverage / D2C
Services
Shopify · Subscription · UI/UX
Year
2025
Matchaflix · Organic Matcha
Calm, premium,
subscribed.
Shop now
Matchaflix premium matcha tin
(01)Overview

Matchaflix sells premium organic matcha and tea to a wellness-minded audience that values calm, considered design as much as the product itself.

They wanted a subscription system that turned first-time buyers into regulars, plus a custom look and feel that stood apart in a crowded wellness market.

(02)The challenge

A generic theme couldn't carry the premium, calm positioning the brand needed, and without an easy subscription option, most customers were only ever buying once.

(03)Our solution

We designed a bespoke UI/UX around the brand's wellness positioning and built a Shopify subscription flow with easy frequency, pause, and skip controls that customers actually want to use.

(04)Gallery
matchaflix.com
Matchaflix matcha latte preparation
Recipe content
matchaflix.com
Matchaflix 6 flavour pack
Product detail
matchaflix.com
Matchaflix ceremonial matcha experience
Subscription flow
(05)Outcomes

What changed for Matchaflix.

A subscription customers keep

Easy frequency, pause, and skip controls make staying subscribed effortless.

A brand that feels premium

The custom UI/UX finally matches the calm, considered positioning the brand is going for.

Faster storefront

The rebuilt store loads noticeably faster on every device.

A site the team can run

With a clean structure and clear components, the team updates the store with confidence.

Outcomes describe qualitative improvements from this engagement. Specific performance figures are shared privately with prospective clients on request.

(06)Services used
E-commerce↗︎

Shopify Development

Design↗︎

UI/UX & Design

Integrations↗︎

Custom Integrations

Want results like these?

Tell us about your store and goals. We'll map the right approach, honestly.

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